Designing the Future: Protecting Aesthetic Innovations in the Metaverse with Design Patents and Trademarks

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Creators are investing heavily in the aesthetic aspects of their innovations as metaverse technology—e.g., AR/VR, Artificial Intelligence, Video Games, etc.—reaches new heights. Design patents are powerful tools for protecting ornamental features, including user interfaces, animations, form factors, and 3D shapes. Trademarks also play a crucial role in protecting novel origin indicators in this new virtual space. Understanding the different strategies for these important intellectual property assets will be key to protecting the visual products of the metaverse from competitors, counterfeiters, and copy cats.

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