Getting Meta: Trademark Protection in the Metaverse

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Attendees will explore the burgeoning realm of the metaverse and its growing significance in daily life. The presentation will provide a comprehensive overview of what the metaverse entails, highlighting the critical intersection between trademarks and this virtual world. Participants will gain insights into the unique challenges of protecting trademarks within the metaverse, including issues of registration acquisition, digital infringement, brand authenticity, and the evolving legal landscape. This presentation aims to equip legal professionals with the knowledge and tools necessary to navigate and safeguard intellectual property in this rapidly advancing digital frontier.

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