Beyond the Trademark: Critical Brand Marketing and Communications Insights for Attorneys

Active

Program Number

34174

Program Date

2024-10-30

CLE Credits

Join industry leaders Allen Adamson and Russell S. Winer for an eye-opening presentation on the evolving landscape of brand protection and marketing communications in the digital age.

Allen Adamson, Co-Founder of Metaforce and renowned branding expert, teams up with Russell S. Winer, William H. Joyce Professor of Marketing emeritus, Stern School of Business, New York University", to deliver crucial insights beyond traditional trademark law.

In this session, you'll discover:

The hidden complexities of brand building and rebuilding after reputational damage

How digital media is reshaping brand challenges and legal considerations
Advanced strategies for assessing trademark infringement on brand assets
The nuances of false or misleading advertising in the digital marketing era
The impact of a competitor's deceptive pricing practices on your brand

Equip yourself with the knowledge to navigate the intricate world of brand marketing and provide more comprehensive counsel to your clients. This presentation is a must-attend for attorneys looking to stay ahead in the rapidly changing field of brand protection and communication law.