Beth Chun focuses her practice on state-level regulatory enforcement actions and State Attorneys General investigations, advertising and marketing, data privacy, and other consumer protection law matters.
Beth comes to Kelley Drye from the Consumer Protection Division of the Office of the Attorney General of Texas. She investigated and prosecuted violations of the Texas Deceptive Trade Practices Act and other state and federal consumer protection laws. Beth led and participated in executive committees of various multi-state investigations into national corporations, acting as principal drafter, and managing and serving as representative in negotiations for Texas and other participating states. She led and assisted in investigations and litigation related to complex or emerging technologies on behalf of the State of Texas.
As the supervisor of the division’s first Intake and Complaint Team, Beth led a team reviewing businesses for potential investigation and responding to consumer inquiries, while developing new division intake processes. While working remotely, she trained and supervised a dozen staff in the complaint entry process to handle consumer complaint surges stemming from Covid-19 and Winter Storm Uri disaster declarations. Beth oversaw the intake of over 30,000 consumer complaints during FY 2020.
State attorneys general continue to play a prominent role in consumer protection enforcement, with many recent actions pushing the boundaries of their broad authority. 2022 saw major initiatives in big tech, public health, and privacy that resulted i...