Social media is no longer optional for lawyers who want to build and sustain a thriving practice—but using it comes with ethical responsibilities. In this engaging program, Jaimie B. Field, Esq. (“The Rain-Maker”) will show you how to harness social media and AI as powerful rainmaking tools while staying firmly within the boundaries of the ABA Model Rules of Professional Conduct.
You’ll learn the difference between social media marketing and networking, discover best practices for choosing and using platforms effectively, and explore time-saving strategies to avoid the “social media black hole.” You’ll also see how AI can be used ethically to streamline content creation, research, and client engagement—without crossing ethical lines.
Most importantly, you’ll examine the key ethics rules that apply to lawyers online, including:
· Rule 1.1 (Competence)
· Rule 1.6 (Confidentiality)
· Rule 1.7–1.9 (Conflicts & Duties to Clients)
· Rule 5.5 (Unauthorized Practice of Law)
· Rules 7.1–7.3 (Communications & Solicitation)
· Rule 3.6 (Trial Publicity)
· Rule 8.4 (Misconduct)
Practical. Ethical. Essential. Learn how to make your online presence—and AI—work for you, not against you.
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