This CLE will discuss the critical issues relating to the use of social media and legal ethics. The program will explore the ABA Ethics Opinions and Model Rules that relate to the use of social media and provide tips for how to use these tools and platforms effectively in your practice and avoid misuse or ethics violations. While social media is a useful tool, lawyers must understand the benefits, risks, and ethical implications associated with its use as part of their ongoing duty of technological competence. This involves an understanding of Rules 1.4 (lawyer communications), 1.1 (lawyer competence), 7.1 and 7.3 (lawyer solicitation and advertising), 3.6 (trial publicity), and 1.6 (client confidentiality).