Join industry leaders Allen Adamson and Russell S. Winer for an eye-opening presentation on the evolving landscape of brand protection and marketing communications in the digital age.
Allen Adamson, Co-Founder of Metaforce and renowned branding expert, teams up with Russell S. Winer, William H. Joyce Professor of Marketing emeritus, Stern School of Business, New York University", to deliver crucial insights beyond traditional trademark law.
In this session, you'll discover:
• The hidden complexities of brand building and rebuilding after reputational damage
• How digital media is reshaping brand challenges and legal considerations
• Advanced strategies for assessing trademark infringement on brand assets
• The nuances of false or misleading advertising in the digital marketing era
• The impact of a competitor's deceptive pricing practices on your brand
Equip yourself with the knowledge to navigate the intricate world of brand marketing and provide more comprehensive counsel to your clients. This presentation is a must-attend for attorneys looking to stay ahead in the rapidly changing field of brand protection and communication law.
Part 3 - Virtually every performance coach will agree that memorized text should be spoken in a way ...
This Continuing Legal Education presentation covers electronic discovery and the related ethical dut...
When lawyers represent clients in litigation, those lawyers assume the role of advocate. Of course, ...
Part 1 of 2 - Virtually every performance coach will agree that memorized text should be spoken in a...
If we stop to think about what we look at most during the day, the answer would probably not be our ...
To be captivating storytellers, we need to learn to use the five senses when telling our client&rsqu...
As any of the recent legal news stories about artificial intelligence clarify, the legal world becom...
In this program we will discuss all facets of the Medicare Secondary Payer Act (MSP) including: reim...
AI is changing everything about the way we deliver legal services. But what is generative AI and how...
This presentation provides a comprehensive exploration of the theme of perfectionism, the inner crit...