The Art of Argument: Using the Pixar Storytelling Formula to Persuade Judges and Jurors

Program Number: 2872

Program Date: 12/14/2018


Most successful trial attorneys use storytelling as a way to persuade judges and jurors. Stories have the ability to engage triers of fact in a way logic and case law alone never could. In this program, trial attorney Tony Rospert will take you “to infinity and beyond” by providing an overview of the importance of storytelling for trial attorneys, a description of the Pixar story formula, and examples of using the Pixar formula in trial briefing, opening and closing arguments to help you create a more compelling narrative.

$95.00Audio CD Add to Cart $95.00Online Audio Add to Cart

Available in states

California, Colorado Eligible, Florida, Georgia, New Jersey Eligible, New York, New York - Experienced Attorneys Only, Texas Self Study

Credit Information

50 minute credit hour - 1.0 General CLE credit, based on a 50-minute credit hour
60 minute credit hour - 1.0 General CLE credit, based on a 60-minute credit hour

State Program Numbers

Credit Eligible for Experienced Attorneys Only in NY


Anthony (Tony) Rospert, Esq.

Thompson Hine LLP

As a partner in the Business Litigation group, Tony helps clients overcome legal obstacles in order to protect their assets and manage litigation risk in pursuit of their strategic goals. He believes that a big part of his job is assessing risk for his clients in order to help them make the best possible decision. Tony also views himself as a legal quarterback for in-house counsel by matching the needs of his clients to the resources of Thompson Hine in order to ensure success.Tony has a passion for helping his clients succeed by treating them like his best friends by being loyal, well-connected and honest with them about the strengths and weaknesses of their legal positions. As a result, clients rely on Tony as a “go-to” litigator for their most significant matters. Outside the courtroom, Tony is a certified BBQ judge and judges 7-10 sanctioned competitions per year.

Tony focuses his practice on complex business and corporate litigation involving financial service institutions, real estate development and management companies, commercial and contract disputes, indemnification claims, shareholder actions, business transactions, class actions and D&O litigation.Litigation can prove time-consuming and become costly, so for many disputes there may be more effective methods of resolution than traditional court litigation. Although Tony has an impressive record of courtroom achievements, he seeks to optimize case outcomes while managing the costs, time and stress of a lawsuit by regularly using arbitration, mediation and other forms of alternative dispute resolution (ADR) as pragmatic ways to meet his clients' needs.