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The Business of Online Business: Session One - Domain Names and Domain Name Disputes

Program Number: 2941 Presenter: Shari Claire Lewis, Esq.

**** CD's are pre-order only and not available until after the program date - Online Programs are not available until after the program date. CLICK ONLY THE ONLINE BUTTON TO ADD TO CART, IF THAT BUTTON IS NOT AVAILABLE, THE PROGRAM HAS NOT YET BEEN PRODUCED **** Every business with a website is an e-business and, as a result, face challenges that are unique to online commerce and twists on traditional ones. For example, the maxim “location, location, location” applies in the virtual world as much as in the physical realm. In this first session, we will discuss issues concerning Internet domain names – an e-business’s virtual name, address and introductory marketing statement. We will explore the explosive growth of top-level domains as potential new “neighborhoods” in the virtual world. We will also cover cybersquatting and reverse cybersquatting, which continue to impact domain name use, and the variety of venues where a

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