New Advertising and Marketing Guidelines and Priorities: How to Stay Compliant with FTC
Program Number: 2017
Program Date: 01/20/2010
Description
With new guidelines effective December 1, 2009, the FTC is putting more effort and focus on regulation of advertising and marketing. False advertising can land businesses in hot water and potential financial trouble. What are the FTC's primary concerns and are you and your client prepared for the new guidelines? What are the FTC's other priorities? Join us as Jeffrey Edelstein, a partner at Manatt, Phelps & Phillips, LLP, discusses: • How to comply with the new FTC guidelines on endorsements and testimonials • How to comply with the FTC Green Guides and upcoming changes • How to comply with other FTC regulations and guidelines • FTC's methods of regulation—how to be prepared • Understanding the general standards of advertising substantiation • Food advertising • Negative options • Online privacy • Other FTC priorities
Available in states
Arizona, California, Colorado Eligible, Florida, Georgia, Missouri, New York, Texas Self Study,
Credit Information
50 minute credit hour - 1 General CLE credit
60 minute credit hour - 1 General CLE credit
State Program Numbers
Program Categories
Advertising
California Participatory MCLE Programs
Corporate and Commercial Law
In-House Counsel
New York Accredited
Regulatory and Administrative Law
Presenters
 Jeffrey S. Edelstein, Esq. Manatt, Phelps & Phillips, LLP |
Jeffrey S. Edelstein, Esq. is a partner in the law firm of Manatt, Phelps & Phillips, LLP, based in its New York City office, where he represents clients in all areas of advertising and marketing law, including reviewing advertising for legal acceptability on behalf of many advertising agencies and advertisers; obtaining network and other media clearance; handling matters before the Federal Trade Commission; and representing clients in challenges before the National Advertising Division (NAD) and the National Advertising Review Board (NARB) of the Council of Better Business Bureaus, the primary self-regulatory bodies of the advertising industry; the television networks; and the courts. Named as a top-ranked attorney in Chambers USA, 2008-2009; The Best Lawyers in America, 2007-2010; New York Super Lawyers, 2006-2009; and a leading lawyer for Marketing and Advertising: Litigation and Transactions, The Legal 500, 2009, Mr. Edelstein regularly lectures and writes on advertising and marketing law topics. |
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